Promo and media economics for D2C and omnichannel brands
One decision system for
every dollar, promo and media combined.
One decision system for
every dollar, promo and media combined.
One decision system for
every dollar, promo and media combined.
One decision system for
every dollar, promo and media combined.
Promo Physics™ measures what's incremental, predicts what comes next, and directs your next dollar to where it compounds.
Promo and media economics for D2C and omnichannel brands
One decision
system for every dollar, promo and media combined.
Promo Physics™ measures what's incremental, predicts what comes next, and directs your next dollar to where it compounds.
The need and the solution
The need and the solution
Revenue up. Margin eroded. Yet your dashboard calls it an outperformer.
Revenue up. Margin eroded. Yet your dashboard calls it an outperformer.
Revenue up. Margin eroded. Yet your dashboard calls it an outperformer.
Revenue up. Margin eroded. Yet your dashboard calls it an outperformer.
HIF built Promo Physics™ to show what's behind the number — what's incremental, what's not, and what to do next.
Promo Physics
Promo Physics
ILLUSTRATIVE EXAMPLE
HIF · PROMO PHYSICS™
Declining Sales With No Media Spend
and No Promo Incentives
ILLUSTRATIVE EXAMPLE
HIF · PROMO PHYSICS™
Declining Sales With No Media Spend
and No Promo Incentives
ILLUSTRATIVE EXAMPLE
HIF · PROMO PHYSICS™
Declining Sales With No Media Spend
and No Promo Incentives
ILLUSTRATIVE EXAMPLE
HIF · PROMO PHYSICS™
Declining Sales With No Media Spend
and No Promo Incentives
The invisible forces behind the dashboard numbers
The invisible forces behind the dashboard numbers
Attributed performance is visible. The behavioral and promotional forces behind it are not.
Attributed performance is visible. The behavioral and promotional forces behind it are not.
Attributed performance is visible. The behavioral and promotional forces behind it are not.
Attributed performance is visible. The behavioral and promotional forces behind it are not.
Pull-forward
Short-term demand gains can distort performance.
Pull-forward
Short-term demand gains can distort performance.
Pull-forward
Short-term demand gains can distort performance.
Segment Cannibalization
Promotional impact can shift demand between segments.
Segment Cannibalization
Promotional impact can shift demand between segments.
Segment Cannibalization
Promotional impact can shift demand between segments.
Reference-price anchoring
The discounted price becomes the purchase price.
Reference-price anchoring
The discounted price becomes the purchase price.
Reference-price anchoring
The discounted price becomes the purchase price.
Adverse Selection
Short-term demand gains can distort performance.
Adverse Selection
Short-term demand gains can distort performance.
Adverse Selection
Short-term demand gains can distort performance.
Stacking
Decaying effects of interactions among multiple promotions and media channels are not fully captured.
Stacking
Decaying effects of interactions among multiple promotions and media channels are not fully captured.
Stacking
Decaying effects of interactions among multiple promotions and media channels are not fully captured.
Promo-induced returns
Impulse-driven purchases return more and destroy stock.
Promo-induced returns
Impulse-driven purchases return more and destroy stock.
When these forces are missed, media can absorb promotional effects—making it difficult to know what created incremental demand or contribution profit.
The consequences
The consequences
When marketing models exclude behavioral and promotional forces, growth drivers get misread, and business decisions are distorted.
When marketing models exclude behavioral and promotional forces, growth drivers get misread, and business decisions are distorted.
When marketing models exclude behavioral and promotional forces, growth drivers get misread, and business decisions are distorted.
When marketing models exclude behavioral and promotional forces, growth drivers get misread, and business decisions are distorted.
Miscalculated economics
Promo exposure, stacks, offer depth, and true concession cost remain incomplete
Miscalculated economics
Promo exposure, stacks, offer depth, and true concession cost remain incomplete
Miscalculated economics
Promo lift and media effectiveness receive the wrong credit or blame
Miscalculated economics
Promo lift and media effectiveness receive the wrong credit or blame
Wrong operating decisions
Weak offers repeat and growth budgets move to the wrong places
Wrong operating decisions
Weak offers repeat and growth budgets move to the wrong places
Disastrous financial consequences
Margin, cash generation, pricing power, and growth quality deteriorate
Disastrous financial consequences
Margin, cash generation, pricing power, and growth quality deteriorate
Proof
HIF identified $63K in recoverable non-incremental margin per $1.15M in GMV—approximately 20% of spend.
HIF identified $63K in recoverable non-incremental margin per $1.15M in GMV—approximately 20% of spend.
HIF identified $63K in recoverable non-incremental margin per $1.15M in GMV—approximately 20% of spend.
Why Promo Physics
Reveal. Diagnose. Optimize. Recover. Reinvest.
Reveal. Diagnose. Optimize. Recover. Reinvest.
Reveal. Diagnose. Optimize. Recover. Reinvest.
Promo Physics moves beyond attributed activity and a stand-alone incrementality score. It uncovers causal incrementality, explains why value moved, optimizes the mechanics that determine what happens next, and turns hidden leakage into margin-recovery actions and more profitable capital allocation.
01
Measure
Determine incremental revenue and contribution margin
02
Diagnose
Explain the mechanics producing or destroying value
03
Optimize
Improve offers, stacks, depths, thresholds, and segments
04
Predict
Evaluate potential outcomes before more capital is committed
05
Allocate
Determine what to stop, protect, optimize, scale, and fund
Customers
Built for brands and marketing agencies
Built for brands and marketing agencies
Built for brands and marketing agencies
For brands
Know which promo-and-media combinations create incremental profit.
Recover avoidable leakage and improve capital allocation.
For brands
Know which promo-and-media combinations create incremental profit.
Recover avoidable leakage and improve capital allocation.
For brands
Know which promo-and-media combinations create incremental profit.
Recover avoidable leakage and improve capital allocation.
For agencies
Give clients a causal and actionable answer their existing reporting cannot provide.
Differentiate offers, defend renewals, and expand strategic scope.
For agencies
Give clients a causal and actionable answer their existing reporting cannot provide.
Differentiate offers, defend renewals, and expand strategic scope.
Proof
HIF identified $63K in recoverable non-incremental margin per $1.15M in GMV—approximately 20% of spend.
Why Promo Physics
Reveal. Diagnose. Optimize. Recover. Reinvest.
Promo Physics moves beyond attributed activity and a stand-alone incrementality score. It uncovers causal incrementality, explains why value moved, optimizes the mechanics that determine what happens next, and turns hidden leakage into margin-recovery actions and more profitable capital allocation.
01
Measure
Determine incremental revenue and contribution margin
02
Diagnose
Explain the mechanics producing or destroying value
03
Optimize
Improve offers, stacks, depths, thresholds, and segments
04
Predict
Evaluate potential outcomes before more capital is committed
05
Allocate
Determine what to stop, protect, optimize, scale, and fund
Customers
Built for brands and marketing agencies
For brands
Know which promo-and-media combinations create incremental profit.
Recover avoidable leakage and improve capital allocation.
For agencies
Give clients a causal and actionable answer their existing reporting cannot provide.
Differentiate offers, defend renewals, and expand strategic scope.
The HIF Rigor
The HIF Rigor
Built from marketing engineering, causal science, and commercial experience.
Built from marketing engineering, causal science, and commercial experience.
Built from marketing engineering, causal science, and commercial experience.
Built from marketing engineering, causal science, and commercial experience.
Years Experience
Years Experience
Models Deployed
Models Deployed
Value Associated
Value Associated
HIF builds Promo Physics: causal measurement for D2C and omni channel brands and their agency partners to make profitable decisions across promotions and media.
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